To maximize human potential through Applied Knowledge, Best Practices and an Innovative Mindset.
• Integrity: to maintain the trust of the industry by always doing what is right
• Credibility: to be regarded as the most reliable source of workforce development resources for industry
• Innovation: to continuously improve ourproducts, programs, and services to benefit the construction, maintenance, and pipeline industries
• Commitment: complete dedication to our stakeholders, our mission, and goals
• Quality: to provide the industry with the premier resources for workforce development • Industry Support: to uphold and serve the interests of the construction industry and our customers in everything that we do
• Customer Focus: to devote our resources to serving the best interests of our stakeholders and craft workers at all levels of development
• Sustainable Career Opportunities: to ensure that craft workers understand their opportunities for advancement and growth at every step of career development